Many nutrition educators and fitness professionals are happy to sell you the same lie: find the “right” diet and your fat will melt, your biceps will bulge, you’ll live to a healthy 140 (well past the age of most hobbits). The problem, they insist, is that grains are causing inflammation, or sugar is addictive, or that red meat is toxic. Swipe for your new, perfect diet.
We task ourselves with not just maintaining, but advancing our careers, finances, family and social relationships…. and if we have time for it enjoying a hobby or improving our health and fitness. We call it “juggling”: everything in the air, fearing a moment's rest or distraction will create a complete collapse.
Threats from all directions, and yet, we have to move.
Now that you’re old enough, I think it’s time we had the protein talk.
Maybe you’ve been noticing that your body has been undergoing some, erm, changes lately. Certain parts are getting bigger. Others seem to be shrinking. You’re noticing bulges where there weren’t bulges before. I get it!
A lot of those changes come down to how much protein you’re eating. And if you’re most people, it’s not enough.
Leonard wants to kill the guy who murdered his wife, but a beating left him with anterograde amnesia; he can’t make new memories. So, every time he meets an important person or finds a clue that brings him a step closer to revenge, he tattoos that fact on his body.
Memento is an incredible movie y’all.
And maybe you can relate to Leonard. I know I can. Here is my exactly-the-same-pretty-much story.
Healthy eating and evidence-based nutrition is viewed as such an unsexy topic by most publications that the few articles they publish need to make a bold, surprising claim right in the headline: one that either thrills your or frightens you. Bad food is good! Good food is bad!
This framing is so common that it's nearly impossible to begin coaching novice eaters without first undoing a bunch of half-truths and misunderstandings about fruit, meat, eggs, bread, and butter. Just to start.